What do Social Pyschologists do?

Social Psychologists do more than just analyze people’s behaviour. They look more in-depth into people’s behaviour and come up with theories related to behaviour. They do so by conducting experiments and doing research. The research may be laboratory based, real-life, in the field, in the clinic, or in historical archives. Their goal is to try and better understand why people behave, think and feel the way they do.

The majority of this is done by observing them in social situations. There are many other careers related to social psychology. Nearly all of them focus on people and their interactions with others. Many personality and social psychologists are employed in the private sector as consultants, researchers, marketing directors, managers, political strategists, technology designers, and so on.