The halo effect:
this social psychology concept states how positive feelings or opinions pretaining to individual characteristics of person or object can transfer over to other characteristics often unrelated .The reverse is also possible it's called the revers halo effect or the devil effect. This is where individuals, brands, or other things are judged based on a single bad trait. One negative trait or assumption about something taints how we see someone or something overall.
***A study done by Soloman Asch demonstrates how the halo effect exists in relation to appearance and one's attractiveness. His study suggests that that attractiveness is a central trait, so we presume that if someone is attractive that all their other traits are just as attractive.
We see this when people idolize celebrities. We assume that just because they are gorgeous, funny or have perfect hair that they must be good people. We ignore the fact that they could have faults and focus on all of the positives.
***A study done by Soloman Asch demonstrates how the halo effect exists in relation to appearance and one's attractiveness. His study suggests that that attractiveness is a central trait, so we presume that if someone is attractive that all their other traits are just as attractive.
We see this when people idolize celebrities. We assume that just because they are gorgeous, funny or have perfect hair that they must be good people. We ignore the fact that they could have faults and focus on all of the positives.
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