Whether we realize it or not we are persuaded everyday. It can be from the media in the form of advertisements, from our friends, family or even a complete stranger. There are many ways to go about persuading someone. In fact there are even specific techniques that one can apply in order to help them get their way or to get others to do what they want. The most effective techniques are :
1. Create a need/appeal to an existing need: this need caters to a person's most basic needs such as shelter, love, self-esteem, and self-actualization. Meaning if you give the person any of these they are more likely to listen to you and be willing to take action.
2.Appeal to social needs: appeals to the universal need to be popular, prestigious or similiar to others. The most common example of this can be found in commcercials. Commercials provide many examples of this type of persuasion. Viewers are persuaded by being encouraged to purchase items so they can be like everyone else or be like a well-known or well-respected person.
3.Use Loaded Words & Images: advertisers use words like " New and Improved" to draw people's attention and flash appealing image
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