Social Psychology uses scientific methods to understand and explain how the thought, feeling, and behavior of individuals are influenced by the presence of other human beings. This presence can be actual, implied, or imagined. The most common social topics that are studied include; group behavior, social perception, leadership, nonverbal communication, conformity, and prejudices. In order to understand social behavior you must acknowledge social influences, social perceptions, and social interactions equally.
The study of social psychology was not recognized until after World War II. The devastating effects of the Holocaust forced researchers to study the effects of social influence, conformity, and obedience. The U.S. government also used these concepts to try and influence their citizens. Throughout the twentieth century social psychology has grown around the world. The research that has been conducted has contributed to our understanding of social experience and behavior.
Social Psychology is often confused with personality psychology, folk wisdom, and sociology. They are all completely different studies; social psychology uses scientific methods and empirical study of social phenomena and situational variables that affect social behavior. All of these studies look at similar topics but from different perspectives.
